Founded in 2002 by Rainer Becker, Zuma offers izakaya-style Japanese dining at 11 restaurants worldwide. Based in London, the group employs 4,000+ people throughout the world. After years of being laser focused on providing a unique and world-class dining experience, Zuma had become a global brand with a loyal following. The restaurants were full every night. However, despite the brand’s worldwide recognition, the cost to keep the seats full remained high. As a result, Zuma decided to explore reservation and guest management solutions that would help them reduce per cover booking costs while building a direct relationship with these loyal guests. SevenRooms’ unique technology offering was able to help Zuma address both goals with an organization-wide roll-out that included: 1 White-

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