Hostelworld turned to Persado as their needs outgrew other AI tools that were not able to scale as they expanded their audience segmentation. Using Persado’s tagging capabilities, they were able to get more and more precise with what their users wanted to hear from them, resulting in double-digit engagement uplifts and improved customer loyalty. Why Persado www.persado.com hello@persado.com Hostelworld is the leading online hostel booking platform, bringing vibrant, passionate travelers together with exciting destinations and other like- minded explorers through hostel accommodations. Digital communications are crucial for Hostelworld to connect with their primarily 18-35 years old customers, all who expect a level of personalization from their trusted brands. With thousands o

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