Why Persado Dell partnered with Persado, the world's leading technology in AI-generated marketing creative, to harness the power of words in their email channel and garner data-driven analytics for each of their key audiences. Excited by their success and learnings with email, Dell was eager to elevate their entire marketing platform with Persado. Dell now uses AI to improve the marketing copy of their promotional and lifecycle emails, Facebook ads, display banners, direct mail , and even radio content. Dell Drives Multi-channel Impact AVG LIFT IN CTR CONSUMER AUDIENCE, EMAIL AVG LIFT IN CONVERSIONS SMALL BUSINESS AUDIENCE, EMAIL AVG LIFT FOR ADD-TO-CART +77 % FACEBOOK DISPLAY As a multinational leader in technology, Dell empowers people and communities across the globe with

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