More Website Conversions 227.4% The Difference Between the Most and Least Effective Message for Conversion Rate More Website Content Views Conversion Rate Uplift for their 1% Lookalike Audience Conversion Rate Uplift Across Audiences Images explored in one Persado experiment Their team wanted to understand whether content about their mission statement or language focused on community resonated most strongly with their audiences. charity: water used Persado to machine-generate 16 Facebook ads across 1,024 permutations spanning different emotional sentiments, imagery, and narratives. This approach allowed them to pinpoint precisely which stories and imagery were most powerful for different age segments and genders. www.persado.com hello@persado.com Introduction charity: water’

Join for free to read