Air Canada Uses Persado to Revolutionize How They Communicate with Customers and How They Develop Marketing Creative.
Air Canada Uses Persado to Revolutionize How They Communicate with Customers and How They Develop Marketing Creative.
1 PagesWhy Persado Air Canada uses Persado to revolutionize how they communicate with customers and how they develop marketing creative. By replacing traditional methods of writing copy with machine- generation technology, Air Canada's team maximizes engagement at every touchpoint and discovers the words that matter with every audience. AI in Action Using Persado to run an experiment, Air Canada sparked a higher response by using Anxiety language to get a 3% engagement lift compared to a 5% drop using Exclusivity language and a 3% drop using Safety language. www.persado.com hello@persado.com Who Air Canada is Canada's largest domestic and international airline, serving more than 200 destinations on six continents. Canada’s flag carrier is among the 20 largest airlines in the world an
