How Micepad helped Business Next (TW) increase audience engagementFounded in 1999, Business Next(BN) is the longest- running media organisation in Greater China, with a focus on the world’s tech and finance. Employing some of Taiwan’s finest contemporary writers, editors, creative marketing professionals and media producers, BN follows where Taiwan’s “beat” goes - to places of creativity, innovation and entrepreneurialism. Case Study Business Next The ClientCase Study Business Next BN & Micepad Founded in 1999, Business Next(BN) is the longest- running media organisation in Greater China, with a focus on the world’s tech and finance. Employing some of Taiwan’s finest contemporary writers, editors, creative marketing professionals and media producers, BN follows where Taiwan’s

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