Subheader one line Subheader two lines How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy CASE STUDYHow Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that. You probably already know that employee advo- cacy is great for employers. LinkedIn reports that, on average, an organization’s employees have ten times more combined followers on social media than the organization itself—so tapping into that reach is a powerful and proven way to increase reach and reputation. And you likely also know that advocacy is equally effective at helping employees enhance their credibility and position themselves

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