Case Study
Mitchell & Ness
Mitchell & Ness How Mitchell & Ness identified relevant micro-influencers, advocates, referrers and loyalists to drive a 479% ROI1. Create branded content on Instagram that contains Mitchell & Ness products in the photo. 2. Amplify branded content in the social feeds of Facebook, Instagram, and Twitter. 3. Submit product photos that get displayed on www.mitchellandness.com and submit surveys to enhance market research and new product launches. The Mavrck platform was embedded on mitchellandness.com for existing website visitors and online shoppers to apply to the program.The Results 1k 5.2k $78k 479% Micro-Influencer Activations Clicks from Friends on Posts Created Ecommerce Purchases Return on Influence