COSMEDIX: COSMEDIX Crowd How COSMEDIX Skincare integrated influencer marketing to power content, conversation and commerce.The cosmetics industry, which built its foundation on in-store experiences, is now dominating social commerce, ranging from influencer collaborations, VR filters, subscription boxes and apps. Research shows that how consumers discover, research, and buy beauty products has fundamentally shifted: ? Social media drives product discovery: 37% of consumers say they learn about new beauty products from social posts or online product reviews (ATKearny, 2017) ? Authenticity has taken over from celebrity endorsers: consumers are more likely to trust and act on recommendations from people like them. (Edelman, 2017) ? Visual commerce accelerates the path-to-purchase: 4

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