CUSTOMER STORY How GoDaddy Improved Customer Experience with Experimentssplit.io/customers GoDaddy is the world’s largest and most popular domain name registrar. With more than 19 million customers world-wide and 78 million domain names, Godaddy is the world’s largest domain name registrar - more than 4 times bigger than its closest competitor. The company prides itself in staying true to its founding values as a successful startup: hustle, adapt, listen, repeat. Being able to listen to its customers and adapt accordingly has been central to keeping GoDaddy as the market leader. Data Points • Chose Split out of 7 vendors, looking to carry out experiments at the ‘velocity of thought’ . • Obviated the need of 3 FTEs in building their own experimentation platform. Improved sign u

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