Case study Global is one of the world’s leading Media & Entertainment groups. In addition to being Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK and around the world on Global Player. Global is also one of the leading outdoor advertising companies in the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Across channels, Global reaches 51 million individuals across the UK every week. How Global and Co-op Funeralcare used Relative Insight to create a regionalised advertising campaign In partnership with Co-op Funeralcare, Global set out to understand regional opinions on end of life wishes. These consumer insights informed Co-op’s location-specific advertising copy across Global’s netwo

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