Case Study

Important questions

Important questions

The Media The Government How is domestic violence discussed across dierent channels? What is domestic violence? But how do organisations and the public approach such a sensitive topic? Does the medium on which domestic violence is spoken about inluence the language that is used? And what can charities learn from understanding the wider discourse around domestic violence? To answer these questions, we turned to comparative language analysis. Using Relative Insight’s text analysis software, we compared millions of words from social media, news articles, charity communications and government websites around the topic of domestic violence to discover the unique linguistic nuances in how The Public, The Charity Sector, The Government and The Media talk. Domestic violence occ

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