How do gaming companies leverage social media in their marketing strategy? Brand comparison As the audience segment of so-called gamers diversiies, gaming and tech companies must aim to create resonating communications that appeal to all, while maximising their brand visibility. How did we use Relative Insight? Firstly, we pulled social listening data from the Twitter channels of Nintendo, Xbox and PlayStation. Then, we layered this data using Relative Insight’s comparative technology and ran three comparisons: Nintendo vs Xbox vs PlayStation. Using this comparison-based text analysis, Relative Insight supercharges language data and social insights. The platform highlights the dierences and similarities in words, phrases, grammar, topics and emotion between two or more languag

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