ÉTUDE DE CAS May 2020. Upfluence. All rights reserved. t .How Fuze Tea integrated Twitch into their influencer marketing strategy CASE STUDYwww.upfluence.comhey@upfluence.com Food & Beverage .The Context Increase Brand Awareness Fuze tea aims to promote awareness of their brand and line of products. They needed an effective marketing strategy that reached a young audience who associate a moment of pause with a moment to enjoy Fuze Tea. Build a presence Twitch Fuze tea wanted to partner with streamers to succeed in creating the brand’s first content on Twitch. .The Challenges coca-cola-france.fr @fuzeteafrance France Infused ice teawww.upfluence.comhey@upfluence.com .The campaign - Sampling 1,049 2,001 1,556 1,252 1,261 1,557 3,791 559 3,170 10,723 34,200 2,171www.upfluence.comhey@u

Join for free to read