May 2018 Case Study Patrice Mulato | Influencer MarketingTailored Strategy Patrice Mulato is a small, high-end hair product line that aimed to inspire greater brand awareness in their own country, France. In order to stand out in a saturated market, engage new audiences and boost sales, the company needed to incite the type of “word-of-mouth” conversations which influence consumers. The Challenges To build their notoriety, Patrice Mulato decided to target women aged 20-50 living in France who were interested in beauty, health, hair products, and hair treatments. Target Audience Patrice Mulato - May 2018To bring more visibility to the brand, Upfluence proposed a double activation: first, partnering with an elite selection of prominent influencers and amplifying their cont

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