May 2018 Case Study Nescafé AZERA | Influencer MarketingTailored Strategy Nescafé needed help launching their latest line of coffee, AZERA Intenso Espresso in the Swiss market. In order to increase overall brand awareness, engage audiences, and boost sales, the coffee giant would have to overcome a saturated market and win over audience members who may view the brand as too “commercial” or one-dimensional. The Challenges To build their notoriety, Nescafé decided to target young men and women living in Switzerland that are interested in coffee, food, lifestyle, and fashion. Target Audience Nescafé - May 2018In order to popularize their new product, Upfluence proposed partnering with 10 prominent Swiss food/lifestyle influencers for two distinct campaigns: one in-person even

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