The "Pricing Discipline Case Study" details how a billion-dollar national business services provider overcame unprofitable pricing practices by implementing a disciplined pricing strategy. The company previously allowed local sales teams to make autonomous pricing decisions, leading to widespread price variation and revenue loss. INSIGHT developed a centralized pricing algorithm, integrated it into the company's quoting system, and rolled out a change management plan. This approach resulted in optimized pricing recommendations, leading to a 25% budget surplus and an $85 million improvement in price impact over four years.

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