How does CreditBox become the go-to loan solution for customers?

Out of Home Advertising Association of America

2 Pages

Problem How does CreditBox become the go-to loan solution for custom- ers? Solution By utilizing eco posters in specific area zip codes. Background The unadvertised brand CreditBox.com intended to become a widely known and activated loan solution for customers’ holidays, emergencies and other life-style related uses. That success would be measured by visits, applications and interactions with the CreditBox.com website and its inbound and outbound channels during Q4 2018. Objective The intent of the “What’s in the box” CreditBox out of home campaign was to create brand awareness and drive potential customers from the Chicagoland area to visit and/or apply for a loan at CreditBox.com. Strategy Inventory units were chosen that indexed high for the demo, ideally above 110 and wit

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How does CreditBox become the go-to loan solution for customers?

How does CreditBox become the go-to loan solution for customers?

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