Problem How does a restaurant inform their customers of its catering services? Solution By using strategically placed OOH ads in high-traffic areas of the targeted demographic. Background The client was struggle to gain new clients for its year- round catering service. The challenge for the client was to let people know it has a catering business with the same quality of food as the two popular take out restau- rants. Objective Pittsburgh Barbecue Co. was looking specifically for Adults 18-54 in the market in need of catering. Strategy The plan recommended to the client was to use posters in the Pittsburgh market to promote catering services in addition to its well-known barbecue restaurant. TAB OOH Ratings were used to get the advertiser excited about the audience that the cam-

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