Problem How can 3MD Trucking create positive brand perception to become the go-to trucking service? Solution By placing creative in key local highway chokepoints to maximize exposure to the target audience. Background 3MD Trucking is located in Chicagoland. They are in a extremely competitive vertical and continuously looking to stand out. Objective The objective was to drive brand awareness and positive recognition among industry peers by promoting messages to impact all members of the local trucking industry. Strategy 3MD’s strategy was to reach a local, targeted audience of men 25-59 to keep their brand top-of-mind and become the go-to trucking service for all of their clients’ needs. The campaign was spread across strategically-placed, audience-driven billboards on Chicag

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