How deep customer understanding differentiates Sky Bet in a saturated market Sky Betting and Gaming competes in an increasingly saturated market with limited brand loyalty and changing regulatory conditions. This combination puts the marketing and product innovation teams under incredible pressure to innovate, build brand affinity, and go to market as fast as possible. To differentiate their products and increase customer loyalty, Sky Bet focused on a strategy of deep customer understanding. They launched The Clubhouse to support this strategy and create a foundation of their best-in-class customer insights program. Fueled by rapid, agile insight from carefully segmented customer groups and seamless integrations with their CRM, the company has the ability to successfully target t

Join for free to read