Problem How does a new cafe franchise enter a saturated market? Solution By creating a highly localized year long campaign to direct people to the new cafe. Background Corner Bakery Cafe entered the growing Seattle market. They needed to communicate that they were open, in order to encourage new customers to try them over their main competitor, a veteran business with a growing out of home (OOH) bud- get. Objective To target potential customers and encourage them to try the eatery, thus increasing traffic to the cafe. Strategy Corner Bakery Cafe chose to target their location using a rotary poster campaign in a three mile radius of the restaurant. Plan Details Market: Seattle, Washington Poster campaign through 2017. Results Client sales exceeded the company’s expectations

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