70 % of sales growth attributed to “tested” products $ 1.8M in research savings per year 5000+ products tested in one year Increased confidence of predictive models for marketing Bridging data silos with contextualized customer insight The Canadian Tire Corporation is Canada’s largest retailer with 1700 stores and $12.6 billion in annual revenue. Changing customer expectations and heightened competition challenged their leadership to reinforce its position as a top retailer. They needed direct access to their customers to customize marketing messages, test products and ensure an exceptional customer experience. How Canadian Tire uses look-alike modeling to fine-tune marketing messages and partners with customers to test drive products at scale Retail Marketing, Pro

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