Haggar grows market share by becoming more customer centric Growing menswear brand, Haggar Clothing Co., was facing pressure from the competition in its market space. To gain an edge, the company needed to become more customer centric. They launched Haggar Advisors to get direct, agile access to a hard-to-reach audience who has opted in to provide ongoing feedback. Haggar leverages their Advisors to iterate on go-to-market decisions and conduct wear testing of products. Haggar now has more decision-making confidence. New programs are validated by customers, which leads to improved satisfaction, accelerated innovation, and increased revenue. Plus, it helps the company get buy-in from retail partners. How agile access to category shoppers delivers actionable insights to de-risk decisi

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