Retailers must embrace modern technology to thrive in the "new normal" world shaped by the COVID-19 pandemic. Successful retailers have adapted by using cloud-native, API-driven platforms to offer seamless omnichannel experiences. Trends include integrating physical and digital shopping through solutions like live streaming, virtual try-ons, and personalized in-store experiences. Speed, scalability, and flexibility are key, with modern platforms like MACH architecture enabling rapid innovation. As consumers demand both online convenience and physical interactions, technology is essential for future success.

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