Vision Healthcare utilizes a digital-first omnichannel platform to manage 75 direct-to-consumer brands. Transitioning from a cumbersome in-house open-source solution to commercetools Composable Commerce powered by MACH® architecture, the company streamlined its tech stack, enhancing scalability and omnichannel capabilities. The adoption of a cloud-native infrastructure and integration of best-of-breed solutions allowed Vision Healthcare to scale operations and improve customer experiences without the need for intensive customizations or internal infrastructure costs. This facilitated the launch of 16 new websites and innovative customer engagement strategies, ensuring Vision Healthcare's growth and success in a competitive market.

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