How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’

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To the C-suite execs at many consumer packaged goods (CPG) firms, the challenges faced by Lion Corp. will seem very familiar. Conventional mass-communication models such as bulk email and broadcast have been showing declining impact for years. And younger generations value experience and company values more highly than their parents and grandparents, making digital transformation an important objective for consumer goods manufacturers, which have traditionally used retail stores such as supermarkets and drugstores as powerful touchpoints for marketing and sales promotion.

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Case Study

How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’

How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’

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