Challenge Lion is a leading Australasian beverage company, with a portfolio of brands such as XXXX, James Squire, Furphy and Steinlager, among many others. With legacy systems and data accumulated over a 10-year period, the brand sought to embark upon an ambitious digital transformation journey that would encompass the entire business – from marketing to the supply chain and all traditional business units. How Lion shifted their tech stack towards a disposable architecture enabled by Tealium CDP. Solution Lion’s CX and digital agency, AFFINITY, put the building blocks in place for their digital transformation. With Tealium CDP at the heart of their digital transformation journey.

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