Case Study
Lion Beer Australia
Lion is one of Australasia’s largest beverage companies, employing over 4,000 people across Australia and New Zealand. Lion markets premium brands in the beer, cider, fine wine, spirits and both alcoholic and non-alcoholic ready-to-drink beverages. With this diverse portfolio, Lion collectively generates a revenue of around AUD$3.958 billion each year. Lion, a subsidiary of Kirin Holdings, is a company focused on long-term, sustainable growth. Its business strategy runs alongside maintaining an efficient balance between production and distribution and focuses on expanding in home and venturing into new markets, while always keeping the consumer and customer at the heart of all operations. With a total of 15 key beer brands featuring Tooheys, XXXX, Hahn, and James Squire, t