Ebook
Beyond the hype: Capturing the potential of AI and gen AI in tech, media, and telecom
Introduction: The promise and the challenge of generative AI The emergence of generative AI (gen AI) presents both a challenge and a significant opportunity for leaders looking to steer their organizations into the future. How big is the opportunity? McKinsey research estimates that gen AI could add to the economy between $2.6 trillion and $4.4 trillion annually while increasing the impact of all artificial intelligence by 15 to 40 percent.