1 The Write Stuff: How CMOs Can Use AI To Develop Data-Driven Marketing Creative www.persado.com The Write Stuff: How CMOs Can Use AI To Develop Data-Driven Marketing Creative2 The Write Stuff: How CMOs Can Use AI To Develop Data-Driven Marketing Creative www.persado.com Introduction Chief Marketing Officers (CMOs) are facing a growing ‘confidence crisis’ today related to digital marketing creative. Budgets keep growing yet results are disappointing. In fact, 71% of CMOs don’t believe in their creative’s ability to drive results. 1 From Mad Men to Math Men In the modern digital marketing environment, CMOs can closely track engagement and see the results of their campaigns. Data underpins everything they do. Yet, when it comes to actually developing creative, they are still

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