"SEO in the Age of AI" discusses the rapid transformation of SEO practices due to AI advancements. It covers generative AI tools' impact on search engines, shifts in user behavior, and how businesses must adapt their SEO strategies to stay competitive. Key strategies include integrating AI into SEO workflows, creating high-quality, relevant content, and focusing on building trust and authority. AI search features like Google’s Search Generative Experience (SGE) are changing the landscape, requiring SEO professionals to optimize for AI-driven search results while maintaining user engagement.

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