HOW CALVIN KLEIN CELEBRATED INSPIRING WOMEN IN THE LAUNCH OF THEIR NEW FRAGRANCE. THE CHALLENGE The first Calvin Klein fragrance created under Raf Simons—the highly anticipated Calvin Klein Women—was released in July 2018. The desi- gner has called upon a range of inspiring women both past and present to represent the new scent. A powerful print campaign directed by Anne Collier was born. When Calvin Klein’s agency prepared the in-store release activations, the direction they had to take was clear: empower their clients by recreating the print campaign. 01.OUR SOLUTION sharingbox Minis were installed in 5 Macy’s across the United States for a week. We created a custom user journey to recreate the Anne Collier print campaign. First, users were asked to select two iconic women f

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