HOW TO GENERATE TRAFFIC TO THE SWATCH POP-UP STORE? THE CHALLENGE In 2017, Swatch opened a one month pop-up store in the Amsterdam Schiphol Airport. Their challenge: the store was not ideally located, away from the airport’s main hall. In this context, BE Agency approached us, looking for a way to let visitors know about Swatch’s new retail location, and most importantly, attract foot traffic to the store. 01. This document is confidential and may be legally privileged. This communication is intended solely for the use of the individual or entity to whom it is addressed. If you are not the intended recipient, any disclosure, reproduction, copying, distribution, or other dissemination or use of this communication is strictly prohibited. If you have received this document in er

Join for free to read