How Hermes Boosted In-Store Conversions For A Perfume Launch In 20 Retail Locations Across The US
How Hermes Boosted In-Store Conversions For A Perfume Launch In 20 Retail Locations Across The US
6 PagesHOW HERMES BOOSTED IN-STORE CONVERSIONS FOR A PERFUME LAUNCH IN 20 RETAIL LOCATIONS ACROSS THE USTHE CHALLENGE When Hermes and their agency started planning the in-store efforts for the release of the 2018 Twilly d’Hermes perfume, they landed on creating a custom photo activation. They selected 10 Nordstroms and 10 Bloomingdale’s locations across the US that they wanted to acti- vate in, and were looking for a reliable partner to execute the activa- tion. We have a proven record of past 51-doors and 30-doors simulta- neous retail activations with the agency for recent perfume releases with other brands. This made their choice easy—they knew sharingbox would be a solid partner. We’re always up for a challenge. What set this campaign apart from past nationwide in-store activations
