MAXIMIZED IN-STORE CONVERSIONS FOR THE LAUNCH OF FERRAGAMO’S NEW FRAGRANCE LINETHE CHALLENGE In Spring 2016, Salvatore Ferragamo launched a series of 3 new fragrances: the Signorina line. They planned a 2-weekend in-store launch activation in 25 Bloomingdale’s around the United States. The goal of the activation was to raise awarness about the new perfume line, increase traction across social media, and boost the in-store conversion rate. One pain point that the client had identified when it comes to in-store fragrance purchases is that potential buyers are often undecided as to what perfume suits them best. They observed that this unfortunate phenomenon highly decreases the in-store conversion rate. That’s when they came to us to try to remedy this. 01.OUR SOLUTION Thanks to

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