How Adidas Sparked Excitement Around The Stan Smith Re-Launch, 50 Years After They Were First Released
How Adidas Sparked Excitement Around The Stan Smith Re-Launch, 50 Years After They Were First Released
6 PagesHOW ADIDAS SPARKED EXCITEMENT AROUND THE STAN SMITH RE-LAUNCH, 50 YEARS AFTER THEY WERE FIRST RELEASEDTHE CHALLENGE When Adidas relaunched the iconic Stan Smith line in France, they planned a dozen in-store activations across the country. They had 3 purposes for the program: provide an augmented in-store experience, boost social media exposure, and give away a number of pair of shoes. 01.OUR SOLUTION By installing the sharingbox original in 28 of their stores, Adidas wanted to reach all of their goals with an all-in-one, flexible expe- rience. It all started with the creation a customized photo oppor- tunity for guests to walk away with. We designed a custom filter to recreate the iconic Stan Smith logo. Users were asked for their name, which automatically appeared on the outp
