Northstar Travel Group streamlined its MarTech stack and improved audience management by adopting Omeda’s full-platform solution. By centralizing audience data, they enhanced user insights, reduced operational complexity, and improved engagement strategies. In the first 18 months, they achieved a 37% increase in audience members, a 56% boost in email efficiency, and a full redeployment of database resources to strategic initiatives. With better data integration and automation, Northstar optimized audience-based marketing, content strategies, and virtual event management, driving significant business growth and operational efficiency.

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