How Brazilian publisher Gazeta Online grew subscriptions by 105% ... ... and prepared for Brazil’s new privacy laws simultaneously Key results Even publishers with robust in-house teams get a quicker start with Cxense’s customizable, out-of-the-box solutions. Gazeta Online framed their first 90-days with Cxense DMP and Conversion Engine as an exper- iment with few hard goals, laying the groundwork for future cam- paigns with early learning. Early results are impressive: Subscrip- tions are up 105 %. Registrations have increased by 208 % and content consumption among all readers is up by 85 %. The publisher’s tiered strategy al- lowed them to address each audi- ence based on its behavior and the publishers’ need to maintain traffic while growing opt-in accounts. Gazeta Onlin

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