Global Media Company Revs up Subscriptions V03-062021-HW Background Mainstream media is highly competitive. With so many news and entertainment options, getting a consumer’s attention—let alone his or her subscription fees—can be an uphill climb. Pythian helped a global media company become more targeted and efficient at attracting subscribers by building a custom machine learning (ML) model and content recommendation engine. Together, these powerful tools leverage the company’s robust data to predict a website visitor’s propensity to subscribe. With these insights, the publisher can now tailor future online content, marketing campaigns and special offers, all to convert more individuals from casual browsers to paid customers. Challenge: Link on-page behavior to paid subscriptions

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