Knowing that the experience we’re giving each individual reader is tailored to them making them come back more often and stay long on-site is awesome. Rolf Dyrnes Svendsen, Head of Digital Development & Editor WHY READERS STAY LONGER ONLINE ON ADRESSEAVISEN’S NEWS PORTAL Tailoring content recommendations for users online Overview Adresseavisen is Norway’s oldest newspaper publication. Their online news portal, Adressa.no features a variety of editorial content; from daily news, sports to culture and television. Challenges Adresseavisen wanted to be able to increase the visibility of editorial content on their online news portal and make it easier for their readers to find personalized content recommendations. Wanted to increase the visibility of content and create personalized

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