PREMIUM PUBLISHER HEARST FUJINGAHO IMPROVES CIRCULATION RATE AND PAGE VIEWS WITH CXENSE DMP How Japan’s leading publisher Hearst Fujingaho achieved proven results online for their media sites Overview Hearst Fujingaho is a Japanese publisher with an established history dating back to 1905, when it began publishing “Fujingaho”, the oldest women’s magazine which continues to published today. Hearst Fujingaho has focused on the growth of its online media business and expanding audience reach through its website, social media and e-commerce. A key aspect of online growth was set against KPIs which included circulation rate, page views and ROI/sales contribution. Challenges “Improving customer satisfaction is key to achieve our KPIs. For this purpose, we must be able to cleanly expo

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