»Data-Aware« will get you there How the Winnipeg Free Press’ close eye on user experience drives revenue Key results Winnipeg Free Press improves reader experience by personaliz- ing content recommendations and suppressing content users have al- ready seen, boosting engagement and increasing session duration by 200%. Content recommendations, deployed strategically, lead to 60% more clicks on articles and allow the newsroom to curate the most important placements while saving them time by automatically populating other sections. Simply by being “data-aware” and using the right technology and platform, Winnipeg Free Press optimized its trial sign-up flow. And as a result, the number of trials per month skyrocketed by 500% to 10,000 every month. Digital subscriptions have gr

Join for free to read