Case Study
How Big Data Insights Shape Social Discovery for Millions
Badoo bills itself as a social network for people who want to discover and be discovered by other people in a spontaneous and fun way with minimal effort. Users connect to Badoo via mobile or web, and browse profiles of people with shared interests. They can look for people who share geographic proximity or connect with people around the globe, and choose to either chat or move on. To maximize their time on Badoo and get noticed by others,