Case Study

How an Ingenious Retailer Tackled Big Data to Win Loyal Convenience Shoppers

How an Ingenious Retailer Tackled Big Data to Win Loyal Convenience Shoppers

Pages 2 Pages

Sheetz is a $5 billion family-owned convenience store business based in Pennsylvania. The company has a reputation for progressive marketing and fierce competitiveness in the marketplace. Company executives recognized early on the value of keeping a finger on the pulse of what consumers want from a convenience store. This became more of a challenge as the Sheetz enterprise grew and the pace of retail business began to accelerate. Over the y

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