Case Study
How an Ingenious Retailer Tackled Big Data to Win Loyal Convenience Shoppers
Sheetz is a $5 billion family-owned convenience store business based in Pennsylvania. The company has a reputation for progressive marketing and fierce competitiveness in the marketplace. Company executives recognized early on the value of keeping a finger on the pulse of what consumers want from a convenience store. This became more of a challenge as the Sheetz enterprise grew and the pace of retail business began to accelerate. Over the y