Case Study
How Analytics Help a Social Games Creator Attract Millions to Stay and Play
“Fast and actionable business analytics from Vector will allow us to deliver tailored offers to our customers and advertising partners, and thus improve monetization of the games we develop.” Florian Douetteau CTO, IsCool Entertainment IsCool Entertainment is among Europe’s leaders in the social gaming apps market, which is expected to exceed $8.5 billion by 2015*. Headquartered in France, the company’s fast-growing catalog spans the collecti