The boom in do-it-yourself home improvement has created one of the most competitive retail markets in the world. Groupe Adeo is a leader in this market, with €15 billion in revenues generated by 27 companies operating in 13 countries. Under the Groupe Adeo umbrella are market- leading retail outlets, warehouse stores and innovative concept stores. Taken together, these companies compete aggressively to be the retailer of choice among savvy c

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