CUSTOMER SUCCESS STORY How #BankSocial Uses Event Marketing to Improve Social Media for BanksTHE BACKSTORY #BankSocial, the only event solely dedicated to content marketing and social media for banks and credit unions, has quickly built a reputation as an innovative industry leader . The company’s annual conference invites speakers featured on The T oday Show and in the New Y ork Times. #BankSocial also attracts attendees from banks and credit unions across the United States like US Bank, TD Bank and PenFed Credit Union. One of the biggest challenges with social media in the financial industry is compliance — which o!en leaves many banks/ credit unions unsure of how to launch and optimize their social media marketing programs. Due to strict compliance requirements, there are still

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