How Leadpages uses event data to improve conversions CUSTOMER SUCCESS STORYTHE BACKSTORY LeadPages, a Minneapolis-based startup that builds templates, tools, and analytics for high-performing marketing landing pages, has quickly built a reputation as an industry leader and front runner. Since launching in 2012, the company has raised more than $38M in funding and grown its customer base to more than 40,000 subscribers. At the heart of LeadPages’ growth and product strategy is a practice called conversion optimization—a practice that involves studying user behavior, launching A/B tests, and improving marketing efficiency with more precise messaging and targeting. In an age where audience attention spans are spread thin, LeadPages has a knack for making every interaction count. When

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