How AstraZeneca Uses Event Marketing to Connect a Global T eam CUSTOMER SUCCESS STORYTHE BACKSTORY With operations in over 100 countries around the world, AstraZeneca is not only one of the largest pharmaceutical companies, it’s also one of the most global. So when the company wants to discuss health topics, engage employees, and shape the future of the company, it’s essential for the team to meet in person. The Global Commercial Excellence Summit (GCE) brings AstraZeneca’s employees together , allowing team members to work together on future projects. Olivier Delannoy, EU Multichannel Marketing Lead at AstraZeneca, believes in the power of this internal event, and recognizes that attending is a significant commitment. “The event steers and inspires teams to share the latest deve

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